Relationship Marketing: A Brief Explanation

by Leadtrekker | May 15, 2024 | Marketing

What do you think of when you hear the term “relationship marketing”? Do you think about a marketing strategy that focuses on building strong, long-term relationships with customers? If so, you’re right! Relationship marketing is a type of marketing...

A Guide To Sales Automation Software: Maximise Your Sales

by Leadtrekker | Aug 10, 2023 | Uncategorised

The number of leads in a sales pipeline is the driving force of a successful sales team. Unfortunately, emails and spreadsheets won’t cut it anymore. Sales teams need technology that streamlines the process in order to keep up with the modern landscape. Sales...

The Definitive Guide To A Sales Engagement Platform

by Leadtrekker | Jul 19, 2023 | Uncategorized

Businesses are always looking for ways to ease their sales process. With the rise in technology, it is made possible because businesses can now invest in a sales engagement platform. This platform optimises the selling process by helping sales departments plan,...

How To Implement Lead Tracking

by Leadtrekker | Jun 23, 2023 | Uncategorized

We all know that every customer interaction holds immense value when running a business. And the ability to effectively track leads is essential to taking full advantage of those customer interactions. Picture this: you have a brilliant product or service, a dedicated...

Lead Generation vs Lead Management

by Leadtrekker | Jun 14, 2023 | Sales

In the dynamic world of business, where success hinges on customer acquisition and revenue growth, the terms “lead generation” and “lead management” hold paramount importance. These two concepts are the driving forces behind successful sales and marketing strategies,...