Marcelle Combrink

Marcelle Combrink

The Quick Guide to Automated Bidding for Google Ads

Google Ads is an amazing product with many features that can drive exceptional return on investment. One of these features is automated and smart bidding on campaigns that can either add value or thoroughly break your campaigns.

We’ve outlined the basics of the 6 automated and smart bidding options and which of these would best suite your client’s business goals.

4 Signs That You Are Generating Bad Leads, and How to Improve This

As an online marketer you often look at your Ads or Analytics stats thinking, “Wow, job well done!” This especially happens when your conversion rates are high or you’re hitting record number of leads coming through.

Unfortunately, this bubble bursts quite quickly when your client picks up the phone telling you that the leads they’re getting are terrible. The solution to ensuring that it’s not just the quantity of leads you’re chasing but also the quality, is simple: a proper Lead Management System.

4 Ways to Make the Most of Your Customer Database

So, you’ve added forms to your website and captured your prospective clients on a lead management system, but you have no idea how to convert these leads into brand loyalists or customers.

We’ve set out some of the ways in which you can use your customer database to reach your current customers and reach audiences that are similar to your customers. Before you dive in though, we have one piece of advice: Segmentation, segmentation, segmentation.

Improving Your Google Ads' ROI with Lead Management Systems

Every marketer chases a better click through rate, conversion rate, cost per click and cost per acquisition. Though this is part of our job, this is usually where marketers stop. Unless of course, our customers point out that the really cheap leads we’ve been sourcing are poor quality.

Thus the conundrum occurs: how can we reliably track the value of a lead?

Making the Most of Custom URL Parameters on Google Ads

Google Ads specialists and online marketers alike are well versed Custom URL parameters. But very few use this powerful resource because most of the data being captured in a custom URL can only be viewed through an Analytics report.

Does Target CPA in Google Ads work and is it for you?

Automated bidding, such as target CPA, can be a contentious topic amongst Google Ads agencies. Some argue that it makes their lives much easier by automatically managing their bids and driving great results. Others argue that it can be equated to giving the sheep to the wolves and hoping for the best.

How to Leverage Google’s New Audience Features

Google Ads’ audience features have come a long way since its introduction into the ad platform. Affinity audiences was a great way to raise brand awareness, In-Market segments could increase the number of leads in the sales funnel, and remarketing could reengage previous website visitors to make a purchase.

Now though, advertisers can leverage In-Market audiences for search, Life Events and Custom Intent Audiences to improve lead volumes and conversion rates.

Common Questions About Google Ads Clickthrough Rates Answered

With the help of Answer the Public, we’ve identified some of the burning questions some novices and business owners have about Google Ads clickthrough rates and compiled some answers in this article for easy reference. 

What is clickthrough rate?

Clickthrough rate is a ration showing how often people who see your ad end up clicking on it.

Optmyzr vs. WordStream: Which is the better third party Google Ads Optimisation Tool?

When talking about third-party reporting tools, you can’t skip the important question about which third-party optimisation tool is better. We’ve used both Optmyzr and WordStream, and we have come up with a resounding “Optmyzr is better”. Here are our reasons why.

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