Marcelle Combrink

Marcelle Combrink

4 Signs that you are generating bad leads, and how to improve this

As an online marketer you often look at your AdWords or Analytics stats thinking, “Wow, job well done!” This especially happens when your conversion rates are high or you’re hitting record number of leads coming through.

Unfortunately, this bubble bursts quite quickly when your client picks up the phone telling you that the leads they’re getting are terrible. The solution to ensuring that it’s not just the quantity of leads you’re chasing but also the quality, is simple: a proper Lead Management System.

4 Ways to Make the Most of Your Customer Database

So, you’ve added forms to your website and captured your prospective clients on a lead management system, but you have no idea how to convert these leads into brand loyalists or customers.

We’ve set out some of the ways in which you can use your customer database to reach your current customers and reach audiences that are similar to your customers. Before you dive in though, we have one piece of advice: Segmentation, segmentation, segmentation.

Improving Your AdWords ROI with Lead Management Systems

Every marketer chases a better click through rate, conversion rate, cost per click and cost per acquisition. Though this is part of our job, this is usually where marketers stop. Unless of course, our customers point out that the really cheap leads we’ve been sourcing are poor quality.

Thus the conundrum occurs: how can we reliably track the value of a lead?

Making the Most of Custom URL Parameters on AdWords

AdWords and online marketers alike are well versed Custom URL parameters. But very few use this powerful resource because most of the data being captured in a custom URL can be viewed through an Analytics report.

But for the elite few who make use of lead management software that captures these variables, there are a few added benefits. Linking customers to keywords, ads, ad groups, campaigns, and devices is invaluable when making marketing decisions to reach your business goals.

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