How to Manage Leads Over the Holidays

by Leadtrekker | Nov 28, 2024 | Uncategorised

The holiday season is right around the corner. Offices are closing, teams are going on well-deserved breaks, and inboxes are filling with “Out of Office” replies. For many businesses, December is the time to slow down—sometimes to a complete stop....

How To Build A Lead Generation Funnel

by Leadtrekker | Nov 26, 2024 | Uncategorised

A well-planned lead generation funnel creates your leads’ best possible sales journey.  It allows you to guide them through the buying process and ultimately convert them into paying customers. Building a lead generation funnel can sometimes feel intimidating,...

Why Is Lead Management Important?

by Leadtrekker | Nov 22, 2024 | Marketing, Sales

Managing leads is the lifeblood of any growing business. Leads are more than just potential customers—they are opportunities waiting to convert into loyal patrons or significant deals. You could have a great product or service, but without handling your leads...

What Is B2B Sales? And How To Optimise The Process

by Leadtrekker | Oct 25, 2024 | Sales

B2B sales (business-to-business sales) are growing in South Africa as more startup businesses are entering the market. According to InterGest, the South African B2B market is the largest in Africa, totalling 500 billion euros in 2015. With this growing market, sales...

A/B Split Testing Email Campaigns | Does It Really Help?

by Leadtrekker | Oct 22, 2024 | Marketing

Increased click-through rates. More website visitors. Skyrocketing conversions. This is what every business owner wants to achieve with email marketing. But it is not that easy. Email marketing is a highly competitive field, with businesses sending out hundreds of...