Identifying and Improving Low-Quality Leads
As an online marketer or business owner, the number of leads your business generates is crucial to its success. However, it’s not just about the quantity of leads but also the quality that matters. Do the leads convert into actual sales, or are they pointless? This...
How To Track Results And Conversions In Google Ads
Google Ads tracking is an essential task that every digital marketer or business owner needs to master. In simple terms, Google Ads tracking allows you to monitor and analyse the performance of your pay-per-click (PPC) campaigns. Does your ad give you your desired...
Understanding Digital Marketing Costs in South Africa
As part of any business’s overall marketing budget, it is safe to say that digital marketing costs are usually the most variable and difficult to pin down. This is because digital marketing costs vary widely depending on the industry, target audience, channels used,...
