What Is Sales Management?

What Is Sales Management?

Sales management is the process of overseeing and guiding the sales team in an organisation. It involves planning the sales strategy, setting targets, hiring potential salespeople, monitoring target performance, and providing training and support to the team. The...
What Is Lead Conversion? And How To Convert Better

What Is Lead Conversion? And How To Convert Better

Excellent lead generation processes do not guarantee that every lead will convert into a customer. You may lose valuable opportunities if your business’s sales process lacks the necessary tools and strategies to convert leads into customers. So, what is lead...
What Is Lead Scoring?

What Is Lead Scoring?

Once your business generates enough leads, lead scoring can help you prioritise the most valuable ones for your sales team to pursue. Lead scoring is a method used by businesses to rate and rank potential customers based on their level of interest in a product or...
What Is Accountability In Business?

What Is Accountability In Business?

Accountability in business takes many forms and is an essential aspect of running a successful company. In general, accountability refers to the responsibility individuals or teams have for their actions and decisions. In this context, it means that those involved in...