For Business

3 Simple Ways to Help Improve the Lead Quality in Your Database

Once your lead generation strategies start getting some serious traction and the number of sales leads that are generated on your website increase, your next logical step is to sharpen your pencil when it comes to the quality of the leads.

Most people who deal with leads on a daily basis agree that higher quality leads are more valuable than to a higher volumes of leads.

The question is, how can you improve quality of the leads that you receive?

Here are three most common ways to improve the quality of your sales leads:

3 Ways to Improve Accountability within Your Sales Team

Managing accountability is one of the most important factors when it comes to managing a sales team in your business. Here are 3 ways to improve accountability within your sales team:

Set SMART goals

One of the most important steps to achieving better accountability, not only for your sales team but also for each individual on the team, is to set SMART goals. SMART goal setting entails more than just chasing after a monthly sales target. You can think of SMART goal setting as the steps you need to take in order to reach high numbers for every sales period.

Get Help with Integrating Leadtrekker with Your Website

One of Leadtrekker’s core features is its ability to integrate with just about any website or system out there. Leadtrekker boasts with two simple, yet very powerful, APIs (API: Application Programming Interface) which enables developers to submit lead information into the system from where it then flows into the business’ sales procedures.

When we developed these APIs we tried to write to be as easy as possible to implement, but most importantly, flexible enough in its application that it can be integrated with many other available systems.

Leadtrekker is Launching Two New Features

We strongly believe in taking heed to our clients’ call, which is why we have developed two new useful features to our lead management system. We are now launching Automated Business Insights and Advanced Escalations with an informative webinar on Thursday, 1 December, 11 am.

Instruction Manuals are Over-Rated

Sometimes you buy something only to get home, open it up and realise that you have no clue how to use it, and that the instructions make no sense.

Leadtrekker is not one of those instances – we don’t give you a “how to” guide and send you on your way. We prefer to be within reach whenever you need help and keep on teaching you “how to” make the most of Leadtrekker through online webinars and videos.

The Benefits of Measurement in Your Business when it comes to Leads

Sooner than later, most business owners realise the importance of measurement. Some of the top aspects of measurement include (but are not limited to) cash flow, product development, and general expenses.

As a business grows, it becomes important to adjust and align marketing strategies and measure the effectiveness of those marketing strategies.

How Quality Leads Create Sales Conversions

 In today’s competitive business environment, lead management systems are becoming a critical addition to digital marketing strategies. Scoring, assigning and nurturing your leads improves conversion rates and increases ROI.

Companies who do not use automated software to manage their leads effectively waste time and money because they are chasing weak leads.

How to Measure the Effectiveness of Your Newsletter Campaigns?

Business owners and marketers who are looking to generate a constant flow of leads for their sales team, usually have multiple lead generation strategies. These lead generation strategies can include anything from Google AdWords, Facebook Adverts, Social Media campaigns and other strategies like SMS & Email Marketing.

The key to any marketing strategy is that you should be able to measure the effectiveness of the strategy, as it is the only way to improve the efforts that you’ve spent on the specific strategy.

3 Ways Leadtrekker can Help You be More Proactive as a Digital Marketing Company

If you have worked in inbound marketing you know that the struggle with leads is real. The amount of issues that can influence your campaigns is endless. 


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