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How to Keep Sales & Marketing Aligned

Are you familiar with Pareto’s 80/20 principle? Well, this principle applies to many different situations. In sales and marketing, we can typically state that 80% of sales is as a result of 20% of advertising and 80% of profits come from 20% of customers.

This begs the question: If sales and advertising clearly rely on one another, than why don’t businesses spend more time and effort aligning their sales and marketing teams? If the sales and marketing teams collaborate, business will definitely pick up leads and run smoother.

How to Accurately Measure Your Digital Marketing Efforts

Digital marketing is not a new concept, however, it is still one that a lot of marketers approach with care, mainly because seeing is believing. This can be…

Don’t let Your Lack of Programming Knowledge Stop You from Using Leadtrekker

Leadtrekker is an ideal system for businesses that generate leads through their website. The system can be integrated with multiple websites in order to automatically capture your leads…

Improve the Quality of Your Sales Leads

No leads means no business. Business growth cannot happen if a business is not receiving quality leads. To gain new and loyal customers, you need to have an…

3 Main Factors for Measuring Email Marketing

Email marketing is a cost-effective and creative way of building relationships with existing and potential clients, without being too invasive. Apart from the fact that you can offer…

The Benefits of Becoming a Leadtrekker Partner

Leadtrekker’s partner program was specifically designed to help Agencies solve the following client problems: “My clients don’t tell me how many leads they receive.” You can proactively monitor…


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