The Quick Guide to Automated Bidding for Google AdWords

AdWords is an amazing product with many features that can drive exceptional return on investment. One of these features is automated and smart bidding on campaigns that can either add value or thoroughly break your campaigns.

We’ve outlined the basics of the 6 automated and smart bidding options and which of these would best suite your client’s business goals.

How Leadtrekker is Geared to Convert Real Estate Sales Leads

Buying a home is a huge commitment. This means real estate agents need to play the numbers game to sell houses because not all leads will end up being buyers. Leadtrekker is made to help real estate agents convert sales leads.

Best practice for lead management

Receiving hundreds of leads without some sort of structure won’t mean much as many of these prospective clients can fall through the cracks. A quality lead management system is revolutionary for lead conversion as it tells you exactly how people came across your business, what their needs are and how you can secure their business. All you need to do is follow up before your competitors do and offer an accurate solution and exceptional customer service. Leadtrekker does most of the organising; all you need to do is apply best practice to secure your leads:

Leadtrekker welcomes a fresh face

We are excited to introduce a spirited and charismatic new Leadtrekker team-member.

Chanel de Beer joined us early in July and quickly learnt the ropes. With her go-getter attitude and outgoing personality, we’re sure she’ll more than fit the bill. Chanel shared some valuable personal insights so that our clients might get better acquainted with her:

Where did you grow up?

I was born in Pretoria North and I grew up in Montana Park. I went to Laerskool Stephanus Roos and Hoërskool Montana.

What do all of these digital marketing words mean?

As a client, it is important to understand the basic jargon of the service you are seeking. Understanding the basic jargon will help you:

What are Pointless Leads & How can you Improve Lead Quality

Finally, your phone is ringing and your mail box is filling up with hopeful business! Your marketing strategy is showing positive results. However, take a closer look at the leads flooding in. Are they going to convert into actual sales, or are they pointless?

What Impact Does A Well-Oiled Sales Process Have On Your Lead Conversion Rate?

What exactly is a sales process?

A sales process consists of systematic steps that your sales team follows in order to increase the probability to convert a sales lead into business.
The main aim of your sales process should be to build rapport with and to nurture your sales lead by initiating regular contact.

5 Techniques to Help Improve Lead Management in Your Business

As a business owner I am often reminded of the importance of impeccable lead management, especially when it comes to specific aspects such as:

-good response times
-regular follow-ups, and
-keeping track of each lead’s sales processes accurately

In this article, I will look at 5 techniques that will improve your business’ lead management, which will ultimately lead to complementing your lead generation strategies for better lead conversion.

4 Ways to Make the Most of Your Customer Database

So, you’ve added forms to your website and captured your prospective clients on a lead management system, but you have no idea how to convert these leads into brand loyalists or customers.

We’ve set out some of the ways in which you can use your customer database to reach your current customers and reach audiences that are similar to your customers. Before you dive in though, we have one piece of advice: Segmentation, segmentation, segmentation.

3 Simple Ways to Help Improve the Lead Quality in Your Database

Once your lead generation strategies start getting some serious traction and the number of sales leads that are generated on your website increase, your next logical step is to sharpen your pencil when it comes to the quality of the leads.

Most people who deal with leads on a daily basis agree that higher quality leads are more valuable than to a higher volumes of leads.

The question is, how can you improve quality of the leads that you receive?

Here are three most common ways to improve the quality of your sales leads:


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