Running a small business in 2024 will require a different set of skills and tools than in previous years. With technology advancing at an exponential rate, small business owners need extra help to stay ahead of the game. The right tools for small business owners...

Accountability in business takes many forms and is an essential aspect of running a successful company. In general, accountability refers to the responsibility individuals or teams have for their actions and decisions. In this context, it means that those involved in...

How much does a CRM cost in South Africa? Is it really worth the investment? These are common questions that business owners ask when considering a CRM for their company. With so many options available on the market, it can be overwhelming to understand the various...

Generating business leads follows pretty much the same principles as fishing. To hook a successful and quality lead requires patience and plenty of innovative strategies. However, sometimes, even the best of marketers end up reeling in low-quality leads. Therefore,...

As an online marketer or business owner, the number of leads your business generates is crucial to its success. However, it’s not just about the quantity of leads but also the quality that matters. Do the leads convert into actual sales, or are they pointless? This...

Google Ads tracking is an essential task that every digital marketer or business owner needs to master. In simple terms, Google Ads tracking allows you to monitor and analyse the performance of your pay-per-click (PPC) campaigns. Does your ad give you your desired...