Generating business leads follows pretty much the same principles as fishing. To hook a successful and quality lead requires patience and plenty of innovative strategies. However, sometimes, even the best of marketers end up reeling in low-quality leads. Therefore,...

As an online marketer or business owner, the number of leads your business generates is crucial to its success. However, it’s not just about the quantity of leads but also the quality that matters. Do the leads convert into actual sales, or are they pointless? This...

Google Ads tracking is an essential task that every digital marketer or business owner needs to master. In simple terms, Google Ads tracking allows you to monitor and analyse the performance of your pay-per-click (PPC) campaigns. Does your ad give you your desired...

As part of any business’s overall marketing budget, it is safe to say that digital marketing costs are usually the most variable and difficult to pin down. This is because digital marketing costs vary widely depending on the industry, target audience, channels used,...

Measuring a digital marketing campaign is crucial, especially if you want to see a return on investment. A high ROI means that your digital marketing campaign is proving to be successful, and you can optimise your efforts to achieve even better results. However,...

Working in a digital marketing agency, sales department, inbound marketing agency, or any business that focuses on lead generation can be a challenging task. Not only do you have to generate leads and convert them into actual sales, but you also need to ensure that...