Businesses are always looking for ways to ease their sales process. With the rise in technology, it is made possible because businesses can now invest in a sales engagement platform. This platform optimises the selling process by helping sales departments plan,...
We all know that every customer interaction holds immense value when running a business. And the ability to effectively track leads is essential to taking full advantage of those customer interactions. Picture this: you have a brilliant product or service, a dedicated...
As the name suggests, customer retention indicates the company’s ability to retain existing customers, keeping them from leaving your brand in search of a competitor for a better experience, product, or service. Repeat business is very valuable for every business,...
Your company’s return on investment will have a close relationship with your sales conversion rate. A good conversion rate shows that you have a winning formula in terms of strategy and processes, from marketing, to your sales approach. If your conversion rate is low,...
