Picture this: endless spreadsheets, missed deadlines, and hours spent on repetitive tasks. For many businesses, this is still the norm. It's frustrating, unproductive, and, let's be honest—completely avoidable. That's where business owners need to start thinking about...

CRM software, otherwise referred to as Customer Relationship Management software, aids companies in customer acquisition and retention. It does this by tracking and prioritising leads, keeping pertinent client information at hand, and providing you with data so that...

Businesses are always looking for ways to ease their sales process. With the rise in technology, it is made possible because businesses can now invest in a sales engagement platform. This platform optimises the selling process by helping sales departments plan,...

We all know that every customer interaction holds immense value when running a business. And the ability to effectively track leads is essential to taking full advantage of those customer interactions. Picture this: you have a brilliant product or service, a dedicated...

Before the integration of a CRM system, customer information and leads were manually captured using old school tools like Excel spreadsheets or even handwritten notes. Although these techniques technically work, they fall short in terms of scalability, consumer...