CRM software, otherwise referred to as Customer Relationship Management software, aids companies in customer acquisition and retention. It does this by tracking and prioritising leads, keeping pertinent client information at hand, and providing you with data so that...
Businesses are always looking for ways to ease their sales process. With the rise in technology, it is made possible because businesses can now invest in a sales engagement platform. This platform optimises the selling process by helping sales departments plan,...
We all know that every customer interaction holds immense value when running a business. And the ability to effectively track leads is essential to taking full advantage of those customer interactions. Picture this: you have a brilliant product or service, a dedicated...
Before the integration of a CRM system, customer information and leads were manually captured using old school tools like Excel spreadsheets or even handwritten notes. Although these techniques technically work, they fall short in terms of scalability, consumer...
As the name suggests, customer retention indicates the company’s ability to retain existing customers, keeping them from leaving your brand in search of a competitor for a better experience, product, or service. Repeat business is very valuable for every business,...
Your company’s return on investment will have a close relationship with your sales conversion rate. A good conversion rate shows that you have a winning formula in terms of strategy and processes, from marketing, to your sales approach. If your conversion rate is low,...
