How to evaluate if your website is generating ROI

Written By: 

Arnold Sibanda

Arnold Sibanda
Leadtrekker Lead Management System

When last did you re-evaluate your business website, or any of your other business strategies? Usually, businesses only take a look at their strategies when they see their competitors are doing better than they are.

More and more, the business world is becoming extremely competitive, making it crucial to have qualified staff and applications to improve your digital marketing and your online presence/personality.

As one of your most convenient sales tools, just how effective is your website?

Here are some questions you should answer to help you re-evaluate your website to see if it is effective in helping you get sales.

Is your website mobile friendly?

If your website isn’t optimised for mobile devices, you are miles behind your competitors. Did you know? People are 5 times more likely to leave your site if it isn’t mobile friendly. Plus, most users are likely to bounce off a website that isn’t optimised if they access it on a mobile device.

If your website isn’t fully optimised to look and perform effectively on any device, it’s time to upgrade it right away.

lead management system

Figure 1: Test your site for free on https://testmysite.withgoogle.com

Is there a blog on your website?

Creating a blog is an effective and affordable way of increasing sales through your website. Blogs have proved to:

  • Build trust with your clients
  • Establish credibility
  • Increase brand awareness
  • Generate more traffic to your website
  • Increase website visibility
  • Gain more links
  • Enhance both social media and SEO efforts

Lead management system

Figure 2: Facebook can show you how much interaction your blog posts are receiving.

Are you sending out a newsletter?

A newsletter can be used as a powerful tool to generate more leads. Anyone who is interested in your products or services will gladly give you their contact information – you can get this information by adding a newsletter sign-up button on your website.

Once you have a database of contact information, you can use the newsletters to nurture leads, promote products and services and promote your website blog.

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Figure 3: Leadtrekker newsletter sign-up

Are your CTAs powerful?

Powerful CTAs (call-to-actions) are essential for your website, newsletters, social media platforms and blog. If your clients know exactly what steps to take on your platforms, they are more likely to convert to sales.

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Figure 4: http://www.q-online.co.uk

Are you making use of data?

Thanks to powerful tools like Google Analytics, you have access to see everything that happens on your website, such as:

  • How long are people staying on your website
  • The type of audience your website is attracting
  • How many people are filling in your contact forms
  • What pages people are visiting on your website

Furthermore, this data can be used to improve your website and marketing strategies to help you attract the right customers, steer them to take the right actions on your website and, ultimately, make sure they convert into sales.

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Figure 5: Google Analytics data

Use a live chat

This is a great customer service tool that can be used to encourage potential clients who have not yet made up their mind to make a purchase. It is also a very handy aftersales service tool, which can help you extend the lifetime value of your clients.

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Figure 6: Moz Live Chat

Are you neglecting possible sales?

You may have all of the tools above; however, if you are not making sure that every potential sale is well- nurtured by a salesperson, all your efforts may be in vain.

Make sure you have an effective lead management tool to ensure that you nurture potential leads effectively. Just remember, if you don’t contact a lead quick enough, you are likely to lose them to a competitor.

Lead management system

Figure  SEQ Figure \* ARABIC 7: Example of lead management tool data capture