In any business, customer relationships form the foundation of success. If your team has good rapport with your customers and can create that same rapport with potential leads, you’ll have a winning formula. Building these relationships and nurturing them is called Customer Relationship Management (CRM), and the way to keep track of relationships to ensure their success is to use an effective CRM System.
As your company grows, so your database will too, and you’ll need to ensure that you or your team are not neglecting existing customers, or allowing potential leads to slip through the cracks.
CRM Software from Leadtrekker
Leadtrekker provides a cloud-based CRM system that gives users easy access to all customer data, including sales opportunities, notes on customers and potential leads, and much more. It can be easily integrated with websites and landing pages, making it an efficient, effective system from day one. From the minute that a lead shows an interest in your product / service and makes contact with you, Leadtrekker will be there to assist.
CRM From the Start
Leadtrekker can automatically assign leads to the relevant sales people according to your preferences, so that those leads don’t go unnoticed. It also sends optional emails and SMSs automatically once the lead has made contact, simultaneously sending automated notifications to the person to whom the lead has been assigned. Alternatively, Leadtrekker can be configured to equally distribute leads between sales people in a round-robin process.
Ensure Consistent CRM
Consistency is key when it comes to lead nurturing and maintaining great relationships with your clients. You can use Leadtrekker to keep an audit trail of all interactions made with the lead to ensure that the lead has been continuously nurtured throughout the entire sales process to ensure you’re giving them the attention and service that they require.
It will also improve communication internally between individuals and departments. This will have a knock-on effect on customer relationships by showing that your team is organised. Building a good reputation as a company will greatly increase your chances of recommendations by word-of-mouth, meaning more leads as time continues.
Why You Should Have a Customer Relationship Management System
A cloud-based CRM system will provide convenience and enhance productivity in multiple ways. The CRM software will allow teams to work from anywhere, using real-time information. CRM software will also allow your team to:
- Keep up with lead flow
- Constantly stay in touch with customer data on a user-friendly platform
- Monitor the productivity of your sales team
- Improve customer service
- Nurture leads constantly
- Provide accurate and valuable reporting
- Track ROI on marketing campaigns and improve them using the data collected
- Much, much more
Leadtrekker is an effective modern CRM that can be used in businesses of all sizes. With so many great features, Leadtrekker allows businesses to take their productivity and customer relationships to the next level. Contact us for a demo or visit our website to find out more.