How to Measure the Effectiveness of Your Newsletter Campaigns

HOW TO MEASURE THE EFFECTIVENESS OF YOUR NEWSLETTER CAMPAIGNS

Business owners and marketers who are looking to generate a constant flow of leads for their sales team, usually have multiple lead generation strategies. These lead generation strategies can include anything from Google Ads, Facebook Adverts, Social Media campaigns and other strategies like SMS & Email Marketing.

The key to any marketing strategy is that you should be able to measure the effectiveness of the strategy, as it is the only way to improve the efforts that you’ve spent on the specific strategy.

Electronic Newsletters are still a very popular medium to communicate to your target audience on a regular basis, even though the average open rate ranges from between 15% and 22%. This means that you have to be more focused and deliberate with the message of your Newsletter.

The basics of any newsletter are to ensure that your content is very interesting and that you have a clear Call to Action (CTA). The next thing to ensure is to measure how many people engaged with your Newsletter, which is usually a click through to your website or landing page where the actual conversion will take place.

With Leadtrekker you can track the conversion on your website and even determine what the source of the conversion is. In simple terms, you can measure how many people made contact with you and how they got to your website. Leadtrekker can also generate a report for you so you can measure your exact Return on Investment (ROI) for all your marketing campaigns.

Here is typically what you will have to do to measure your email campaigns.
The old method to send the recipient to your website from your newsletter would be to use a link like this: http://www.leadtrekker.com
With Leadtrekker you can just add a few variables to the URL and submit them as custom fields using the add custom field function of the Leadtrekker API for reporting purposes: http://leadtrekker.com/?utm_source=sb_lt_newsletter&utm_medium=email&utm_campaign=freeintegration_sep2016

Herewith the explanation of what happened above:

  • http://leadtrekker.com – We’re sending the user to the website .
  • ?utm_source=sb_lt_newsletter – We’re defining the source of the campaign.
  • &utm_medium=email – The medium is defined as email.
  • &utm_campaign=freeintegration_sep2016 – Lastly, we’re sending the campaign name with.

HOW TO MEASURE THE EFFECTIVENESS OF YOUR NEWSLETTER CAMPAIGNS

These variables and their values can then either be populated as hidden fields in the Call to Action or stored in session variables on the server. (There are also other ways to achieve this, but we won’t cover them here).

So after creating the lead in Leadtrekker using the values of the Call to Action, you can call the add custom field function to add each custom field sent in the URL as a custom field linked to the lead.

For more information regarding the Leadtrekker API please visit https://my.leadtrekker.com/apihelp.php