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Social media split testing with Leadtrekker

Social media advertising, any kind of paid advertising really, costs money. For this reason you need to know what works and what doesn’t to determine which “recipe” gives the best results.

Get more leads with Google Ads Parallel Tracking

If you’re making us of Custom Track Parameters in Google Ads, Google announced the best news Google Ads agencies can hear:

DOES TARGET CPA IN GOOGLE ADS WORK

Automated bidding, such as target CPA, can be a contentious topic amongst Google Ads agencies. Some argue that it makes their lives much easier by automatically managing their bids and driving great results. Others argue that it can be equated to giving the sheep to the wolves and hoping for the best.

GOOGLE’S NEW AUDIENCE FEATURES

Google Ads’ audience features have come a long way since its introduction into the ad platform.

GOOGLE ADS CLICKTHROUGH RATES

With the help of Answer the Public, we’ve identified some of the burning questions some novices and business owners have about Google Ads clickthrough rat

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