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Lead Magnet Tracking: Turning Website Traffic Into Sales

When it comes to marketing, it is important to track the results of each campaign that is launched. Without these metrics, it is impossible to...

How a Lead Magnet Can Yield Results

A lead magnet is a way by which one can convert website visitors into leads. This is extremely valuable as leads provide your sales team with the...

The Sales Process in a CRM and How It Benefits a Business

Without an effective sales team, a company will not have the revenue it needs to survive and succeed. One of the key elements to a sales team...

How A/B split testing saved my email campaigns

Feb 23, 2017 | Marketing

For four months, I couldn’t understand why my email campaign showed no consistency in statistics. Time after time I tried new tips and tricks, new...

6 Reasons Why You Can’t Ignore Personalising Your Content

Feb 15, 2017 | Marketing

The main purpose of content is to make it intriguing enough to get your audience to engage and then take some kind of action. How do we do this?...

What Impact Does A Well-Oiled Sales Process Have On Your Lead Conversion Rate?

Feb 15, 2017 | Sales

What exactly is a sales process?A sales process consists of systematic steps that your sales team follows in order to increase the probability to...

5 Techniques to Help Improve Lead Management in Your Business

Feb 14, 2017 | Sales

As a business owner I am often reminded of the importance of impeccable lead management, especially when it comes to specific aspects such as:-good...

4 Ways to Make the Most of Your Customer Database

Feb 14, 2017 | Marketing, Sales

So, you’ve added forms to your website and captured your prospective clients on a lead management system, but you have no idea how to convert these...

3 Simple Ways to Help Improve the Lead Quality in Your Database

Feb 6, 2017 | Marketing, Sales

Once your lead generation strategies start getting some serious traction and the number of sales leads that are generated on your website increase,...