How to Keep Sales & Marketing Aligned

How to Keep Sales & Marketing Aligned

by | Jun 29, 2017 | Marketing, Sales

Are you familiar with Pareto’s 80/20 principle? Well, this principle applies to many different situations. In sales and marketing, we can typically state that 80% of sales is as a result of 20% of advertising and 80% of profits come from 20% of customers.This begs the...
5 Ways Leadtrekker Helps Business Development

5 Ways Leadtrekker Helps Business Development

by | Jun 29, 2017 | Sales

New business development is a phrase that encapsulates the different aspects – and frustrations – of the sales process.In its most basic form, new business development refers to capturing, responding to and managing leads in order to reach a set sales target. It...