leads lifecycle blog

Lead Response Time 101

Lead Response Time 101

Since the pandemic hit, most businesses have transgressed into the online world and therefore, lead response time has become an important factor...

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Google Ads Conversion Tracking

Google Ads Conversion Tracking

If your business has started advertising on Google and you have a few ads running, you’re on the right track. However, as any marketer or business owner will tell you, it’s very important to be able to measure how effective marketing initiatives actually are and Google ads are no exception.  Perhaps you wanted to increase […]

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