The COVID-19 pandemic has plunged South African businesses into sudden unexpected developments. Although the government will take measures to relieve some of the pressure caused by these changes, there are other methods that businesses can use to safeguard themselves against negative outcomes.
The Leadtrekker team is encouraging businesses to see the situation in a positive light, with countless opportunities for each one to evolve and adapt during this revolution. We cannot fight this change, but we can overcome any challenge that it may bring.
With the internet being an invaluable resource and tool, businesses should leverage it to their advantage by increasing their online presence during a time when people are using it more than ever. Social media boosting, GoogleAds, as well as SEO can help businesses remain visible and top of mind. We believe that “going digital” is the way forward from here on out.
Business Continues During Isolation
With a solid online presence, business can continue. In the face of change, one must adapt or fall behind. Whether you have existing online measures, or are recently realising the value of them, Leadtrekker can help to identify how well your marketing efforts are doing, and give you insights into which to focus on.
The software does this by automatically storing leads, with the ability to show where the lead came from, and from which campaign. If a campaign brings in an influx of leads compared to another one, you’ll know which one to focus your attention and budget. This, coupled with the advice from experts in a digital marketing company, will help your business to thrive.
How To Manage Staff Working From Home
Now that we are all on lockdown, and the majority of business professionals are working from home, some adjustments need to be made. Let’s face it; we’re all human, and the temptation of working from home might make some a little less productive than what they would have been if they were at the office. How do you monitor this?
When your marketing campaigns bring leads in, Leadtrekker can give you insight into how quickly the lead is contacted. It does this by automatically assigning the lead to the correct staff member, and then tracking the time it takes your staff member to respond to that lead.
As a manager, you can monitor this and provide guidance should there be any issues. As a salesperson, you become more accountable and your manager will be able to see how hard you are working, regardless of the situation. If a lead isn’t dealt with within the time that you set, it will be assigned to the next available person.
Tools to Work Remotely
Digital platforms can be reached from anywhere with an internet connection, and Leadtrekker is no different. The Leadtrekker platform and database can be used on multiple devices as well. Working digitally affords you the freedom of staying productive, even during a global pandemic and nationwide shutdown!
The opportunities are endless, and we are optimistic about the changes that we are seeing and the ones still to come. The COVID-19 situation has presented opportunities for innovation and adaptability. We are excited to see what the future holds for businesses and to watch these developments bring out how adaptable and headstrong humankind can truly be.
Call us for a chat on how Leadtrekker can help smoothen this transition and point your business in the right direction.
