Most people, when discussing Facebook Business Manager, either love it or have never heard of it. There are a few you have used it and do not like it, but they mostly found it too complicated.
In fact, Facebook Business Manager is simple to use with a bit of know-how and the benefits far outweigh the inconvenience of learning how to use the tool. Keep reading to learn more about the advantages of Facebook Business Manager.
What is Facebook Business Manager?
Facebook Business Manager is a free tool developed by Facebook to allow businesses and social media agencies to manage multiple accounts in an easy and secure manner. The tool brings several pages, advert accounts, and people together on a central, easy-to-use dashboard.
Here are some of the most common questions concerning Facebook Business Manager:
Is it free? Yes.
Do I need to work for a social media agency or marketing agency to use it? No. Business owners and their staff (well, anyone) can use Facebook Business Manager.
Does this mean I don’t need a personal Facebook account to have a Facebook page? Unfortunately not. You will need a personal Facebook account and a business page to use Facebook Business Manager.
Why use Facebook Business Manager?
1.Centralised, easily-accessible dashboard
Using Facebook Business Manager means that you can access your Facebook pages without having to open your personal Facebook account – which ultimately means you can separate your personal and work life, and avoid distractions.
You also do not need to log in and out of different accounts, as everything is in one place, which allows you to easily switch between different ad accounts and different pages. This saves time for the company and increases productivity.
With Facebook Business Manager you do not need to be Facebook friends with clients and colleagues to add them as page admins. You can securely control the access of staff and clients by granting different permission levels to different pages and accounts, which can easily be revoked if needed. This means no more shared passwords and login details which means your, and your clients’, information is more secure.
3. Prepare comprehensive reports
With Facebook Business Manager you can prepare accurate and detailed reports on a page and particular posts performance and especially that of Facebook ad performance. Facebook Ad Manager (which is part of Facebook Business Manager) has several customizable reporting features that are user-friendly and allow you to track the information that is most important to you.
Now that you know why you should use Facebook Business Manager, you can create yourself an account and give it a try. Click here to get started.
You can also read this useful article from Social Media Examiner for more tips: https://www.socialmediaexaminer.com/how-to-use-facebook-business-manager-a-complete-guide/