Ecommerce has taken over the world. If your business doesn’t have an online store, especially as a retailer, you are probably missing out on a large number of sales. If you already have an online store and are dabbling in the Ecommerce market then you are probably looking at ways to boost Ecommerce sales and improve revenue.
In this article, we will discuss ways in which you can boost Ecommerce sales, how a CRM can help you increase Ecommerce sales, and where to find a CRM in South Africa that can help you with this.
How to Boost Ecommerce
There are many ways in which one can boost Ecommerce sales. Digital marketing strategies such as Google Ads and SEO (Search Engine Optimisation) can increase one’s visibility while a user-friendly online store will increase the number of customers that make it to check out. There is one often overlooked hero in increasing Ecommerce sales and that is a CRM (Customer Relationship Management) system.
Ways to Increase Ecommerce Sales with a CRM
There are many ways in which a CRM can assist you in increasing your number of Ecommerce sales on your online store. The days of simply advertising a product are gone and backing that advertising up with personalisation and a proactive response is becoming more important by the second. Here are a few ways in which a CRM can help:
- Refine and Target Customer Personas: Customer personas are created and identified to better define one’s target audience, and a CRM can help you refine these customer personas. This will allow you to segment your prospect list into smaller and more defined categories to more accurately target certain personas.
- A Supported Content Strategy: By making use of the data that has been gathered on your chosen CRM you can start to identify what sort of content your target audience will be interested in. This will allow you to create content that really speaks to your ideal customers.
- Make Use of Lead Scoring: Not all leads are as qualified to convert as others. A CRM can allow you to score your leads from most likely, to least likely to convert. This will allow you to respond to the more qualified leads first.
- Effective Lead Management: Lead management is key as this allows you to guide potential customers through the buying process. A good CRM system should also have an automatic lead assignment feature to ensure your leads are responded to quickly.
- Create Personalised Offerings: It is important to implement as much personalisation as possible when trying to increase your Ecommerce sales. For example, when collecting a customer’s birthday details, one can send them exclusive specials or discounts for their birthday. This data can be organised and stored by your chosen CRM.
- Make Use of Retargeting: Once you have built up a customer list (which can also be stored on your CRM), you will be able to retarget old and current customers with new specials and products.
Leadtrekker is a simple CRM with a multitude of benefits. Contact Leadtrekker to find out how we can help you increase your Ecommerce sales, or even book a demo and see for yourself how it can be applied to your business.
