We have been going through the lead lifecycle one by one and showing you how Leadtrekker can assist you in each of the lead stages. We have already covered
marketing campaigns and the
open stage. In this article we’re going to look at the lead qualifying stage and how Leadtrekker can be of assistance.
Why Qualifying Your Leads is Important
The most important point here is that you don’t want to waste precious resources (time, effort and manpower) chasing a lead that isn’t going to convert into a sale.
To ensure that you are optimising your processes effectively, qualifying your leads will provide clarity so that you can focus on promising leads rather than on every lead that reaches your website.
How Can Leadtrekker Help Manage Quality Leads?
Once you’ve established your ideal lead, you can use a lead management system like Leadtrekker to collect the information automatically and use this database to prioritise the leads that come in.
Step 1: Use the data collected by Leadtrekker to make contact with the lead, whether it is making a phone call or using a form for them to fill out. This will help you determine whether they are within the scope of your ideal customer or not, and whether they should be labelled high priority or not.
Step 2: Once contact has been made, you can use the Leadtrekker interface to score your leads out of 10 by using the confidence slider feature. Scoring your leads means giving them a numerical value to indicate how much of a priority they are. This value will be determined in Step 1.
Step 3: Once your leads are sorted by priority, you can start to action them accordingly. The higher priority leads should be pursued more intensely, without being bombarded with information. The lower priority leads should be engaged with, with less intensity, but a still a steady level of communication. Using Leadtrekker, you can move leads to different stages to monitor how long ago a lead was last contacted, and what steps need to be taken next.
Using a lead management system like Leadtrekker allows you to streamline your lead processes as well as the communication within your company.
Leadtrekker can automatically assign leads to relevant sales people, and reassign them if they aren’t attended to within a certain timeframe. This process will ensure that your lead is not only attended to expediently, but also qualified quickly, speeding up the process of conversion.
Contact us to find out more about lead management.
