Previously we put together an article on the
marketing leads lifecycle, and we covered the first phase which is (funnily enough) marketing. The lead stage that we’ll be covering in this article is the ‘open stage’, and we’ll talk about how Leadtrekker can assist you through this stage optimally.
The ‘open’ stage in the lead’s lifecycle is when a lead has shown interest in your product or service either organically or thanks to your marketing efforts, and has made first contact.
How Leadtrekker Can Assist Leads in the Open Stage
Once initial contact has been made, Leadtrekker will send an automatic response to the lead who reached out. This will ensure that your new sales prospect knows that their request has been received, making them feel important and seen.
Leads Can be Auto-assigned
In this stage of the lead’s lifecycle, it can be tricky to keep up with the amount of leads coming in at once. The auto responses will ensure that the lead knows they have been heard but,
sooner rather than later, a salesperson (or relevant department) will need to get in touch to ensure that the lead’s inquiry is attended to.
Oftentimes, in a sales team, there can be confusion about who should deal with the next lead. This can create a bottleneck; leads pile up and many fall off the radar because they aren’t attended to timeously.
This is where Leadtrekker comes in. By using an auto-assign feature to distribute the leads evenly between your team, the bottleneck is eliminated and response times are improved drastically.
Auto Re-assign Leads
If the lead has not been responded to by the salesperson in a set amount of time (for whatever reason), the lead will automatically be reassigned to someone else. In this case, a manager can be notified and any issues can be straightened out immediately to ensure optimal productivity.
Managing Open Leads at an Event / Expo
At events / expos and the like, leads are open. They show an interest in your product or service and provide you with contact details so that you can pursue them further at a later stage. It’s just as important to keep up a fast response time; by the time they have been to every stall at the expo, they might be overwhelmed with information from everything else and long since forgotten you.
Capture Leads at Events / Expos
Gone are the days where a notepad and pen are the only link between your expo staff and the leads that visit your stand. Paperwork can become very messy, difficult to keep track of and easily lost. Not to mention, if you run out of space on the page, you can look very unprofessional and lose potential valuable leads. The answer?
Leadtrekker has a built-in landing page option that can be easily shown on any device including tablets and phones. Using a mobile device is not only neater, faster and more efficient, Leadtrekker will automatically add those filled out forms from the device onto a database. The automatic responses don’t fall away just because it’s from a different platform – you can choose to have your auto-responses on the mobile platform too so that the minute the lead fills out their details and hits “submit”, they will get a message in their inbox to keep your company top of mind.
It will also assign the lead to a salesperson in this scenario too, so your competitive advantage will be contacting your lead quickly before your competitors can have at them.
Managing your leads according to their stage or status could not be simpler with the help from Leadtrekker. For more information and advice on lead management systems,
contact us!
