If you’re receiving an influx of leads daily, or even weekly, at some point, it’s going to become challenging to keep them from falling through the cracks. Luckily, there is a (simple) solution to this. A quality lead management system is revolutionary for organising leads. Having organised leads allows you to understand which stage of the leads lifecycle your lead is in and, subsequently, how best to deal with them. How do you start to properly manage your leads?
Establish the Profile of Your Ideal Lead
By researching the needs of your typical lead, you’ll understand what kind of problems they need a solution for, and you can better market that solution (your product or service). Establishing what their preferred channel of communication is will help you get the information to them on their most convenient platform. This gives you an advantage over your competition.
Your sales and marketing team should be on the same page here, and communicate often regarding the needs of leads coming and going – this will help the marketing department use better, more effective marketing techniques on the right channels. It will also help your sales team sell your products or service more efficiently, while piggybacking off the success of the marketing campaigns to chase new incoming leads.
Attract Leads with Targeted Content
Companies that write content on their website’s blog consistently generate 67% more leads than those who don’t. Blogs fuel search engine optimisation (SEO), and SEO provides you with better rankings on internet searches, making your site more visible and attracting more visitors.
Nurture Your Leads
By applying this method, you can turn prospective buyers into actual buyers. This requires systematic lead engagement over a set amount of time. Relevant content that eases buyers through the journey should also be provided. Keep your leads interested in your service or product by staying in contact – just don’t overdo it, or you’ll scare them away. Leads are looking to buy a product or service, and if they have shown an interest in your company, you’ve already got a foot in the door. The rest is up to you.
Contact the leaders in lead management, Leadtrekker, for more information on how it can help you organise your leads.