Explaining the Benefits of a CRM With Examples

A CRM is a Customer Relationship Management system that allows you to do much more than retain a good relationship with your customers. A CRM will simplify and improve your entire sales process from leads, to finalising a sale. In this article, we will explain the benefits of a CRM with examples of how these benefits would work within a company. 

What Are the Benefits of a CRM?

There are many benefits that a CRM can offer a company and its sales team, that will allow them to more effectively respond to leads and increase sales. 

Alerts 

A CRM is able to send you alerts and notifications as a lead comes into your system. Therefore instead of checking your leads once a day, you are immediately aware of a new lead. For example, if a lead comes in without a CRM, a salesperson might see it many hours later and potentially lose the sale due to low response time. However, with the use of a CRM, a salesperson will be notified as soon as a lead comes in and they can then immediately follow up on the lead. 

Automated Messaging 

A CRM allows for automated messages to be sent out upon a lead coming in. For example, once a lead has submitted a form, an automated message can be sent to them indicating when they can expect a response from a salesperson. This will allow potential customers to feel as if a company cares for them from the moment they show interest and will buy the salesperson a little time before they have to contact a lead. After all, communication is always key. 

Reporting 

A CRM will be able to provide you with accurate reports that indicate how many leads you have received over a period of time. This will allow you to measure the success of your marketing efforts and sales team. For example, if you have launched a new Google Ads campaign you will be able to track the number and quality of leads you received from the campaign, and whether it was successful or requires some tweaking to yield better results. One can also track how many of the quality leads were converted by a salesperson. This will allow you to determine whether the salesperson needs to up their game or if they are doing well. 

Proactive Service 

A CRM can allow companies to work proactively with their marketing efforts. For example, a CRM is able to send you a notification if leads have stopped coming in. A company’s marketing department or agency can therefore act proactively to determine if something has gone wrong with their marketing campaigns and resolve the issue to once again receive ample leads. 

Collaboration 

As one can enter information pertaining to a client into the CRM, it can simplify and improve internal and sales communication. For example, if an employee or salesperson has a conversation with a client or potential client, and is informed that a client has just adopted a new dog, they will be able to save this information on a CRM. The salesperson will then be able to easily access and utilise this information in their next interaction to show interest and build trust. 

How much does a CRM system cost?

Considering a CRM makes such a huge difference to a sales process, one would think that it might cost you an arm and a leg. However, a CRM does not cost much at all! Leadtrekker has a monthly fee of R220 and you can cancel your subscription at any time if you find that it is not working for you. We also have a free trial of 30 days where you do not have to enter your credit card details! Sign up for a FREE Leadtrekker trial or contact us for more information about how we can help you makes more sales.