How Customer Database Software Can Boost Your Business

by | Jul 20, 2020 | Marketing

A good marketing strategy includes capturing leads on a database, or CRM (Customer Relationship Management) Platform. Although not primarily a CRM, Leadtrekker can be used as a database that can be updated with different statuses to manage where your lead is in the sales process or sales cycle. Customer database management provides structure that allows for process optimisation.

Where Do I Begin?

Your database is your reference point for specific actions that need to be taken. Keeping tabs on these will keep everyone with access to your database up to speed with the status of each lead. In order to keep an updated database, first you’ll need a reliable lead management system that tracks all of your incoming leads and allows you to store them safely and reliably.

The Benefits of Database Management

Nurturing your current customers and finding customers that match your target audience are objectives that every business wants to achieve. This is achieved a lot quicker and easier with database organisation.

Better Knowledge of Customers

Not only will you have all of their contact details, but with Leadtrekker you can configure custom fields to include what information has already been given by your leads, where they are in the lead lifecycle, and how you should approach them next in a way that’s unique to their needs.

Build Trust with Your Customers

If you manage your leads correctly, you can ensure that they are given the right information, at the right time. This will help build your company’s authenticity, which in-turn builds trust with your customers.

Better Customer Retention

Keeping your existing customers happy is just as important as (if not more than) trying to get new leads to convert. Your existing customers already know what to expect from you, and with decent database management, you will be able to keep up with communication and the same service they have come to expect. Leadtrekker stores your database safely, while capturing the leads coming in from other sources. There are notification features available that allow your sales team to be sent an email and/or SMS the minute a new lead comes in. This means that there is a faster response time from your sales team, after (optional) automated responses are sent to your new lead. With a host of lead management benefits, Leadtrekker can simplify and optimise your processes. Give them a call today, or book a demo.

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