What is CRM?

by | Nov 5, 2020 | Sales

Customer Relationship Management (CRM) is, as the name implies, the process of strategically managing customer relationships and nurturing them, using recorded data associated with them. CRM is used not only to generate leads, but to maintain your existing business relationships as well.

Recording this data can be done by means of a CRM system that automatically captures specific information about each individual. It isn’t limited to customers, however. A CRM system can be used to focus on communication and transparency between teams, as well as relationships with suppliers.

Some examples of the many things that can be captured on CRM software include all contact details, social media handles, notes about the person / company, etc. With a CRM system that can be customised according to your needs (like Leadtrekker), there are multiple functionalities and options to make your CRM system work for you and your team.

What is a CRM System Used for?

A CRM system acts (amongst many other things) as a cloud-based database, to provide transparency between teams. It can also be used internally to keep track of important information between teams, provide transparency on leads or existing customers, improve internal communication without the need for tedious constant updates, make notes on suppliers, etc. It is a multi-faceted tool that can be used for multiple purposes.

CRM System Benefits

The most effective CRM is done using a CRM system. CRM helps teams and organisations with streamlining processes, building customer relationships, increasing sales, improving customer service, and increasing profitability. Some of the many benefits include:

Communication Management

Communication between teams is imperative; it helps build trust with customers and suppliers, therefore creating a reputation of authenticity. By using a cloud-based CRM system, teams have access to the information they need to reference at any point. For example, different departments may not always communicate directly with each other. Using a CRM system that all departments can access, sales, marketing, and customer service can review information updated on the system and take informed action with the data that has been recorded.

Improved Productivity

A CRM system almost entirely removes the need for time-consuming admin such as follow ups and catch-up meetings. Management and team leaders can view the status of a customer or lead without having to send an email, make a phone call, or plan a meeting. With Leadtrekker, reminders can also be set, as well as auto-responses that buy busy employees some time to respond to potential leads that make contact.

Improved Sales Management

Using CRM software, you can track sales-related activities and act according to the data that has been recorded. The software can also be used to assess deal viability, giving your team information on how to appropriately nurture a specific lead, etc.

Leadtrekker provides a one-size-fits-all CRM system for businesses that generate leads from their websites. Leadtrekker offers seamless integration with multiple platforms. For more information on how Leadtrekker can assist your productivity, give us a call or book a demo!

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