How do you capture leads from websites? It’s a question that many business owners and marketers ask themselves. After all, leads are the lifeblood of any business. Without them, it’s almost impossible to generate sales and grow your customer base. Fortunately, there are several effective ways to capture leads from websites. In this article, we’ll cover eight strategies that can help you increase your lead-generation efforts and ultimately drive more sales.
What Is Website Leads?
Leads can be described as contact details of potential customers who are interested in a company’s products or services. Before the internet and digital marketing, capturing leads consisted of salespeople. They set up stalls in busy areas and talk to passers-by, capturing their information and following up with those leads.
Today, digital marketing has changed everything and made lead capturing so much easier!
Website leads refer to leads that have been generated via your company’s website. Ultimately, website leads consist of website visitors taking a specific action on your website. It is where they provide you with their information to be contacted at a later stage. This could include:
- email addresses
- telephone numbers
- physical addresses
- social media handles
- answers to survey questions
The Importance Of Leads From Websites
Everything is digital – from shopping to socialising, and even business. Most businesses and individuals use websites to connect with their audience, which means that capturing leads from websites is a crucial aspect of any digital marketing strategy.
The primary goal of capturing leads from websites is to gather potential customer information and nurture those leads into paying customers. Websites are the perfect platform for this as they provide a central hub for your business’s online presence.
But before you can start capturing leads through your website, you need to attract traffic to your website.
How To Get Traffic To Your Website
You can get traffic to your website through various digital marketing methods. The best, proven methods include:
- Google Ads
- SEO services (search engine optimisation)
- Blog posts on your website
- Social media marketing
- Email marketing
Using a combination of these methods can help you drive traffic to your website and increase the chances of capturing leads.
How To Capture Leads From Websites
Once you have successfully attracted traffic to your website, it’s time to capture them! Below we’ll share 8 ways to help you capture leads from your website.
Invest in a Lead Magnet
A lead magnet is a valuable piece of content that you offer to your website visitors in exchange for their contact information.
A lead magnet will typically consist of something like an extensive guide on how to do something, an e-book, or any extremely valuable information that the user needs. This information is given to the user in exchange for their contact information.
It should be mentioned that if a lead magnet does not provide the valuable information that has been promised, it could cause a loss of trust in a company.
Offer a Free Demo
A free demo is a fantastic way to capture leads. It provides the potential client with in-depth knowledge and experience of service before deciding to purchase the product. Most users will happily give their contact information away in exchange for a chance to “experience” the product or service they are interested in.
Give a Free Trial
A free trial takes it one step further than a demo. Sure, a demo shows you what the capability of a product or service could be. However, a free trial allows the user to discover whether the product is really user-friendly and will solve their specific problem.
When signing up for a free trial, users will provide you with their contact information, giving you the opportunity to contact them during their trial to see how things are going and sell your product even further.
Create Great Content
When you create high-quality content, you have the opportunity to show the user that you have knowledge and authority within your field. It also shows them that you are willing to share information with them at no cost whatsoever.
Never forget to include great CTAs (Calls To Action) on your website! It is important to make your CTAs direct and unique, prompting the user to sign up for a newsletter, fill in a contact form, book a demo, or try a free trial.
CTAs direct users to where you want them to go on your website and encourage them to take the actions that you want them to take.
Insert Sidebar Contact Forms
The sidebar is a fantastic place to display a contact form, as you can include it in a way that is visible and eye-catching but isn’t too obstructive to the visitor. You don’t want to make them feel forced to sign up, but you do want to make it as easy as possible for them to do so if they wish to be contacted.
Invest In Chatbots
Including a chatbot on your website is all the rage right now, and that’s because it works! They can provide basic guidance to your website visitors as well as make it easy for them to contact you should they have any questions.
A pop-up is a form that literally pops up on the screen when someone enters the website or after they perform a certain action. They are a little more aggressive than other tactics, but they do tend to work, especially when they pop up at the correct time. It is important to note that pop-ups can deter some visitors, so use them sparingly and strategically.
The Importance of Lead Capturing Tools
You can capture as many leads as you want; however, if you do not have a lead capturing tool such as a CRM to help you streamline your process, they might get lost in the chaos.
Leadtrekker is a CRM that can store all your captured leads in a central location, assign leads to the correct sales representative, send reminders if leads aren’t contacted in a timely manner, and re-assign those leads if need be. Organisation is key, and an effective CRM is the way to success.
Contact our team to find out more about how Leadtrekker can help you convert your leads into sales!