Why Small Businesses Need a CRM More Than Ever

by | Aug 21, 2023 | Uncategorised

The misconception that customer relationship management systems are only used by large companies is becoming a thing of the past. Even small businesses need to invest in Customer Relationship Management (CRM) software if they want to stay competitive and grow their customer base. From tracking leads to automating the sales process, there are countless reasons why CRM for small businesses is needed now more than ever.

If you’re a small business owner, this article is just for you! Keep reading to find out why CRM is a must-have tool for your small business. 


What Is A CRM For Small Business?


CRM, short for customer relationship management, is software that has a variety of tools to help you manage customer data, track leads, automates sale processes, and so much more. 


What CRM Tools Can Be Of Significance To Small Businesses? 


CRM software can offer a wide range of tools and features to help manage customer relationships. Here are some of the most important ones for small businesses: 




One of the most significant benefits of having a CRM system is its ability to automate certain processes in sales, marketing, and operations. This means that tedious tasks such as sending follow-up emails or customer segmentation can be done automatically. 


Lead Tracking: 


A CRM system can help you with lead tracking. This feature allows you to identify your leads and track their progress from initial contact through the sales cycle. You can also use this tool for marketing campaigns, allowing you to analyse the success of each campaign.


Central Interface:  


A CRM can serve as a central hub where all customer information is stored and accessed. This means that everyone in your team has access to the same data, allowing for more efficient collaboration.


Instant Notification: 


An instant email or SMS when a lead comes through can help you and your team stay on top of things. This ensures that nothing gets missed and all leads are pursued in a timely manner. 




CRM software can help your business decision-making by providing you with reports and analytics that enable you to analyse sales performance and customer behaviour. This allows you to identify areas for improvement and make better decisions in the future. 

These are just a few CRM tools that can be of great help to small businesses, but there are many more. If you want to find out more about the variety of CRM tools, you can have a look at Leadtrekker’s features and tools

After you’ve had a look at the many CRM tools available, let’s move on to why small businesses need a CRM now more than ever. 


Why CRM Software For Small Businesses Is A MUST-HAVE Now. 


The SME (small and medium enterprise) sector in South Africa is booming. According to The Citizen, in 2022 alone, there were about 710 000 SMEs in the country, with nearly 1 million businesses predicted for 2023. This growth means that competition is fierce, and every small business needs to utilise its resources to gain an edge over the others. 

Here are a few reasons why your small business should consider investing in CRM software: 


Increases Efficiency: 


Small business owners, or employees, often have to wear different hats on a daily basis and are responsible for multiple tasks. As your business grows, you may find yourself trying to balance all of these duties by yourself or with just a few employees. CRM software allows you to save time, increase productivity and streamline processes so that you can focus on your core competencies. 


Closes Deals Faster: 


Customers are impatient creatures, so it’s important to be able to respond quickly and efficiently when a lead comes through. A good CRM software can help you speed up the process of responding to customer inquiries, closing deals and increasing sales. With all customer data stored in one place, you will have access to everything you need for any given deal.


Maximises ROI (return on investment):


Making sure you get the most out of your resources is a must for any small business. With CRM software, you can measure ROI in real-time and see where your money is being spent so that you can make more informed decisions moving forward. 


Improves Customer Service: 


Word-of-mouth is probably one of the most important marketing efforts for small businesses and startups. If a business provides excellent customer service, the chances are high that customers will spread the word and create more opportunities for your business. CRM software can help you analyse customer behaviour, and improve complaints management processes.

If you put together all these reasons, you can understand why small businesses are now relying more and more on CRM software. A well-planned implementation of a CRM solution will help you stay on top of your competitor, save time and money, all while increasing sales. 

But not all CRM solutions are the same, so it’s important to choose one that has a good reputation in the industry. 


How To Choose The Best CRM For Small Businesses? 


When you are looking for CRM software to suit your small business needs, there are certain factors that you must consider. The best CRM software for small businesses will include the following factors:


1. Easy integration: 


API documents and integration tools should be provided by the software. This will make your life a lot easier when it comes to syncing data between different departments or systems.


2. Automation: 


The CRM you choose should have automation features that allow you to automate repetitive tasks such as sending emails, updating customer records etc. 


3. Easy to understand: 


The CRM should have a user-friendly interface that allows all users to quickly learn how to use the software. A free demo would also be helpful. 


4. Efficient pipeline management: 


The CRM should have a pipeline management feature that allows you to monitor the progress of each customer’s journey, from lead to conversion


5. Analytical capabilities: 


The CRM should have data analytics built in that allow you to generate reports and better understand customer behaviour. 


6. Security: 


It is important for a CRM to have secure data storage and encryption protocols in place to protect sensitive customer information


7. Support: 


A good CRM should provide excellent customer support, whether it is through phone, email or online chat. This will ensure that any problems you face are quickly resolved, and your customers get the best experience possible. 

With all these factors combined, you will find the best CRM system for your small business and take advantage of all the features it has to offer. A reputable CRM in South Africa is Leadtrekker, as it offers all of the above features and more! Book your free demo today and start managing your small business.


Frequently Asked Questions (FAQs)


1. How Do Small Businesses Use CRM?


A small business can implement a CRM in its sales, marketing, customer service, and other areas of the business. 


2. How Do I Know If My Company Needs A CRM?


If your company wants to improve customer experience, increase efficiency in sales and marketing processes, or gain better insights into customer behaviour, you should strongly consider investing in a CRM system. 


3. What Is The Best CRM For Small Business?


The best CRM for your small business depends on your company’s needs, budget, and size. Leadtrekker is a great option for small businesses as it offers a comprehensive range of features to help you manage your business more effectively.

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