Turning website visitors into paying customers - or even interested leads - can feel like trying to catch smoke with your hands. Many businesses put loads of effort into driving traffic to their site but then miss out on a crucial detail: the landing page. If your...
Why Is Lead Management Important?
Managing leads is the lifeblood of any growing business. Leads are more than just potential customers—they are opportunities waiting to convert into loyal patrons or significant deals. You could have a great product or service, but without handling your leads...
A/B Split Testing Email Campaigns | Does It Really Help?
Increased click-through rates. More website visitors. Skyrocketing conversions. This is what every business owner wants to achieve with email marketing. But it is not that easy. Email marketing is a highly competitive field, with businesses sending out hundreds of...
Why You Need to Know Where Your Leads Come From
Where do leads come from? Is it important to know? The answers are simple: Your leads come from various sources on the internet. And yes, it is important to know where it comes from because it can help you understand your audience and improve your marketing...
Top 10 Digital Marketing Terms Used Every Day
Digital marketing terms are used every day within a marketing department. It describes the use of various digital channels and strategies. As a client interested in digital marketing services, you need to have a basic understanding of these terms. In this post, we're...
Relationship Marketing: A Brief Explanation
What do you think of when you hear the term "relationship marketing"? Do you think about a marketing strategy that focuses on building strong, long-term relationships with customers? If so, you're right! Relationship marketing is a type of marketing approach that...