Customers
Customer Lifetime Value: Focus on Customer Retention

Customer Lifetime Value: Focus on Customer Retention

Customer lifetime value is an often overlooked metric that can in reality make a big difference when growing a business and increasing revenue. In this article, we will discuss what customer lifetime value is, how to calculate it and how to increase it.  What is the...

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A CRM for a Small Business

A CRM for a Small Business

Before the integration of a CRM system, customer information and leads were manually captured using old school tools like Excel spreadsheets or even handwritten notes. Although these techniques technically work, they fall short in terms of scalability, consumer...

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Customer Complaint Management System

Customer Complaint Management System

Getting customer complaints might feel like a negative thing, but this only means that people care enough about your business to actually go through the effort of complaining. Usually, customers won’t complain about bad service unless they were interested in doing...

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CRM for Small Businesses

CRM for Small Businesses

It doesn’t matter in what industry your small business operates or whether your business offers a service or a product, your consumers or clients will always be your main priority. Your clients allow your small business to grow and with CRM (Customer Relationship...

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