CRM software is supposed to assist your company in improving the way it functions when it comes to sales, customer satisfaction, and services offered. However, once you have signed up for a CRM and integrated the software into your business, you need to determine...
Whether big or small, every business can benefit from making use of a CRM. Whether you need to increase your organisation skills, want to keep track of leads, or improve your customer relationships and retention rate, there is always a need for a CRM. In this article,...
Customer lifetime value is an often overlooked metric that can in reality make a big difference when growing a business and increasing revenue. In this article, we will discuss what customer lifetime value is, how to calculate it and how to increase it. What is the...
The client onboarding process is the exercise of welcoming a new client that has just signed on to one of your services or products. It involves getting to know the client, asking them questions, answering their questions, explaining company processes and procedures,...
Before the integration of a CRM system, customer information and leads were manually captured using old school tools like Excel spreadsheets or even handwritten notes. Although these techniques technically work, they fall short in terms of scalability, consumer...
Getting customer complaints might feel like a negative thing, but this only means that people care enough about your business to actually go through the effort of complaining. Usually, customers won’t complain about bad service unless they were interested in doing...
