Customer lifetime value is an often overlooked metric that can in reality make a big difference when growing a business and increasing revenue. In this article, we will discuss what customer lifetime value is, how to calculate it and how to increase it. What is the...
The client onboarding process is the exercise of welcoming a new client that has just signed on to one of your services or products. It involves getting to know the client, asking them questions, answering their questions, explaining company processes and procedures,...
Before the integration of a CRM system, customer information and leads were manually captured using old school tools like Excel spreadsheets or even handwritten notes. Although these techniques technically work, they fall short in terms of scalability, consumer...
Getting customer complaints might feel like a negative thing, but this only means that people care enough about your business to actually go through the effort of complaining. Usually, customers won’t complain about bad service unless they were interested in doing...
Striving for superior consumer experience and satisfaction is a smart goal for every sales-oriented business. Businesses that utilise a customer-centric approach are 60% more successful and profitable than an organisation that doesn't put their clients first. ...
It doesn’t matter in what industry your small business operates or whether your business offers a service or a product, your consumers or clients will always be your main priority. Your clients allow your small business to grow and with CRM (Customer Relationship...
