Lead leakage might sound like a small issue, but for businesses, it can lead to massive missed opportunities. Lead leakage happens when potential customers slip through the cracks before they're properly followed up on. It could be a lost email, a missed call, or even...
"How do we build a client base?" "And how do we ensure its growth?" These are common questions that every business owner has in mind. Without a loyal customer base, a business could potentially face a decline and ultimately close its doors. So, how can a business...
The primary goal of a CRM (Customer Relationship Management) system is to boost a business's customer retention by enhancing customer satisfaction. But how exactly does a CRM impact customer retention? Let's dive into the specifics. What Is Customer Retention? Before...
Once you've implemented CRM software in your business, it's important to measure its success and determine if it is delivering the expected results. Measuring the success of CRM software can provide valuable insights into its effectiveness, identify areas for...
Whether big or small, every business can benefit from making use of a CRM. Whether you need to increase your organisation skills, want to keep track of leads, or improve your customer relationships and retention rate, there is always a need for a CRM. In this article,...
Customer lifetime value is an often overlooked metric that can in reality make a big difference when growing a business and increasing revenue. In this article, we will discuss what customer lifetime value is, how to calculate it and how to increase it. What is the...